FEAR and FAIL are two four-letter words that often haunt entrepreneurs and small business owners. However there are many other four-letter words that are cause for inspiration.
A huge part of business planning is actually spent in research, testing and pivoting. One of the primary reasons for business planning is to prove the the model is financially viable. That work is not for the bank, it is for you. REMEMBER - You are your first investor. You are investing time, money, energy and passion. It is critical to ensure it is the right investment for you and your family.