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business canvas diagram

The Business Canvas Explained


The Business Model Canvas was created by Alex Osterwalt in his book “Business Model Generation.” He created it in response to “linear business planning” thinking. Business planning and strategic planning has been seen as a long process looking 3-5 years in the future. However, in today’s chaotic, technology driven  market with constant disrupts that the system is antiquated and did not meet the needs of today.

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