Small Business Champions
Small Business Champions strengthen their communities by helping entrepreneurs master all elements of their businesses.
Leaders in the Small Business Community
We are excited to have some of our Small Business Champions as contributors to our educational programs and our Meet the Expert events.
Click the images below to learn more about our Small Business Champions and how they can help you and your business.
Former Students Discuss "Plan Forward"
While making a bunch of sticky notes for the canvas today, I had a real Ah-Ha Moment in regards to the “customer segments” portion. Until this point, my partner and I have been making videos for basically any company that wanted to pay us, which is great for now, but I’m really starting to understand the long-term importance of aiming for certain segments and marketing yourself as such. I certainly believe in the value of versatility, but there’s also got to be some clarity and focus. I don’t want to get to a point where potential clients look at our past work and say “I don’t understand what they do...can they help us or not?”
“This course so far is the best investment I have made. Just going through all the material in the first unit made me think why I’ve started my business in the first place, why I want to keep going and what changes I need to make to be successful. It’s only been a week, I can’t wait to learn more tomorrow and in the weeks to come. That is my Ah-Ha Moment of the Week!
I had moments of inspiration and moments of panic this week—-mostly inspiration, because I realized that a business model leading to a business plan will be the major step I need to make my business really work. I’ve been “stuck” for so many years, puttering along in what I do. But this will be a game-changer for me and I’m pretty excited about it.
My Aha moment of the week is having a better understanding of what it means to have a customer-centric business. While I have always looked at things such as pricing and marketing keeping in mind that I am not my target market, there have been many times when I’ve spoken or sold to a client with only my ideas and goals in mind instead of really listening to what their needs and desires are. I think my ability to sell what I think is best has gotten in the way of being able to find solutions for what my clients and customers are really interested in.
I’ve been reading The E-Myth in tandem with my course reading this week and the combination has highlighted the fact for me that I do not want to be a “technician” my entire life. And while I realize that doesn’t mean that I should become an entrepreneur, I know that it is what I want to do, and that doing anything else would not be fulfilling. Discovering how to get to business ownership is why I am taking this course because I can’t do it on my own.